Custom Furniture "All The Rage" at West Bros.

As you know, we're always on the lookout for innovation and creativity with our products. As we have done before, see attached some of the recent twists on some of our collections:



Newbury Street Collection Bedside Chest- #33 Vintage Black with #75 'Mocha' Top

Newbury Street Collection Nightstand- #33 Vintage Black with #75 'Mocha' Top

Elements Collection Dresser Closeup - #63 Stone Finish on Cherry

Elements Collection Dresser - #63 Stone Finish on Cherry

 

Metro Collection Dresser - #64 Saratoga Finish on Cherry with COM Leather Panel

Louis Philippe Master Dresser - #38 Standard Bourbon Finish with alternate 'Metro' Collection Hardware

Ed Smith of Chariho Furniture wins Arbor Day Getaway!

West Bros Furniture today announced the winner of the Arbor Day Foundation Getaway draw to Lied Lodge and Conference Center in Nebraska City, NE.

In celebration of the new partnership between West Bros Furniture and the Arbor Day Foundation, visitors to the West Bros showroom at the fall High Point market were invited to enter to win a relaxing 3 night golf and spa getaway and luxury accommodations for two.

The lucky winner was Edward P. Smith, owner of Chariho Furniture in Wyoming, Rhode Island. He is shown below accepting the prize from West Bros Furniture Sales Representative Tom Dugan.

West Bros Furniture and the Arbor Day Foundation teamed up this year to inspire consumers who make a furniture purchase to 'plant, nurture, and celebrate trees. The warranty-based program provides U.S. consumers with a 6 month membership to the Arbor Day Foundation which includes 10 free trees, while a donation is made in honor for each Canadian consumer to assist North American forests in most need. The ongoing donations from West Bros also help to support one of the Arbor Day Foundation’s international  programs.

West Bros Furniture continues to encourage other manufacturers and importers of sustainable furnishings to team up with the Arbor Day Foundation and support their courageous efforts to fight the devastating effects of deforestation at home and around the world.

'Urban-esque' Louis Philippe Style

One of the looks that rarely skips a beat for us is our Louis Philippe collection. West Bros continues to see impressive numbers of orders for this timeless collection, and one of the reasons that this styling has such longevity is its ability to bridge the old and the new. It is for those who really like the transitional style (mid-way between traditional and contemporary styles).

Today we saw something a little different. One of our customers has ordered a Louis Philippe Master Dresser and given it a more contemporary flare by applying modern hardware with the darker 'Saratoga' finish from our 'Metro' collection. The changes definitely look sharp!

We though you would be interested in seeing this:

Front View

Side View

Close up View

Random Thoughts from West Bros: The Finite Life of Trees

Random Thoughts from West Bros: The Finite Life of Trees: "Someone once said to me that they 'felt bad' about buying solid wood furniture because we were contributing to the 'death of millions of liv..."

Sneak Peak at Toronto Market

We just received our copy of the Canadian Home Furnishings Market Show Guide and thought you would like to have a look.

Follow this link to view the entire magazine:
http://www.tchfm.com/documents/file/showmagazine.swf

Follow this link to jump to page 58, on West Bros:
http://www.tchfm.com/documents/file/showmagazine.html?pageNumber=58

Enjoy.

P.S. Thanks to our friends at the TCHFM for these links.

The Finite Life of Trees

Someone once said to me that they "felt bad" about buying solid wood furniture because we were contributing to the "death of millions of living trees" each year.

Of course, I quickly replied about how West Bros is committed to producing quality furniture using the most effecient, sustainable methods possible. I streesed that we continue to work with groups such as the Sustainable Furnishings Council (http://www.sustainablefurnishingscouncil.org/) to improve our business practices to produce a quality green product, and the National Arbor Day Foundation (http://www.arborday.org/) to help fight deforestation. However, it made me think more about the tree itself and what else we might be missing here since the tree IS a living thing.

I found a great website sponsored by Weyerhaeuer (http://www.obeymothernature.com/) that discusses the finite life of trees, and how the carbon that the tree stores and builds up inside throughout its life remains with the tree after it is cut from the ground. They inspired me to consider that the life-breath of a tree is captured inside and it "creates a legacy that lives on much longer that the tree's original lifespan."

Manufacturers of Solid wood furniture stress the craftsmanship and detailed work that goes into a quality piece of furniture. We marvel at the skill of  our artisans as they craft a beautiful piece of furniture to last generations. However, the wood itself is a treasure in itself or as Weyerhaeuser suggests it is a "gift from Mother Nature". Perhaps if more of us considered this, furniture would be appreciated a little more.

West Bros Launches Newly Re-Designed Website

Below is a copy of a recent press release about our newly redesigned website. Most of you will have already visited the site, or even came to this blog through the site. However, you may not be aware of some of the new features on the site....


West Bros Launches New Website DesignNewly redesigned website aims to improve the overall experience for visitors.
HANOVER, ON - December 2010
___________________________________________________________________________

West Bros, Canadian manufacturer of quality, solid wood bedroom, dining room, entertainment and occasional furniture is pleased to announce the recent launch of their newly redesigned website at  http://www.westbrosfurniture.com/.

The website was designed to put the product front-and-center, and provide visitors with eye-catching, high resolution images of the entire West Bros Furniture Lineup.  It now showcases the important partnerships with groups like the Sustainable Furnishings Council and the National Arbor Day Foundation as well.

Other changes to the website include:
Improved Navigation: The consistent and intuitive design and function of each page make it easier for visitors to find exactly what they are looking for. Drop down menus & ‘bread-crumb’ navigation help visitors to following their progression through the website effortlessly.

New Look and Feel: The combination of dynamic links, flash & HTML technology with a new, cleaner style enhances the user experience.

Secure Dealer Portal: Once logged in, the dealer can now access a wealth of information including engineers drawings, instructional information and marketing materials. All previous information including dealer stock status reports remain part of this portal.

Links to Social Media: In an effort to reach out to new and existing consumers, designers, decorators and retail partners, West Bros has included links to the new furniture blog, twitter and facebook.

While all of these features are included in this newly revamped site, the website address remains the same. Existing browser bookmarks and dealer website links to the home page remain unchanged.

A special thank you to our media friends who have posted this news throughout their network:
Furniture World: http://www.furninfo.com/absolutenm/templates/News.asp?articleid=12206&zoneid=8

HF Business Now: http://www.hfbusiness.com/article/canadian-furniture-supplier-west-bros-redesigns-web-site/1?sponsor=newsletter/home-furnishings-business-now#utm_source=home-furnishings-business-now&utm_medium=enewsletter_continue&utm_campaign=2010-12-09

West Bros Invited to Contribute to 2011 Trends Display

We received word today that West Bros has been chosen to participate in the 'Quality Canadian Furniture Trends Display' again in January 2011.

The organizers of the Canadian Home Furnishings Association (CHFA) have chosen the #101 Display Cabinet from the Elements Dining Collection, and we are delighted to have the honour of participating again this year.

For the 2010 market, West Bros was asked to participate with the Imperial View Dining Room group, and designers Andre Caron and Pierre D'Anjou wowed visitors with a dynamic, inspirational display. We will all have to wait to see what these two have in store for everyone again this market.

The Show Magazine that we received today for the upcoming market has a great article written by Shauna Hardy about the trends display, Caron & D'Anjou. It discusses visual display including helping retailers create unique spaces and windows for any budget-big or small.

Here are some photos of the West Bros Display in Jan 2010. As noted above it is showing the Imperial View Dining Room Collection. For more photos of the other displays go to the TCHFM website at: http://www.tchfm.com/en/market-retrospective/2010