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Monday, November 22, 2010

Designers offering more with alternative Finish options

For the past few years, West Bros has been offering furniture retailers and designers some alternatives to the 'standard' finishes for our collections. In most cases, all of our collections come with one or two standard finishes which do not require an up charge. However by allowing finishes from other West Bros collections to be applied (I call it cross-pollination) for a modest up charge many of our clients are seeing renewed success of many of our collections, and increased profits for them.

We continue to see that when a customer decides to make a major purchase of high quality furniture,  there is a greater desire to put their own 'twist' on it to make their own. In fact, we've found that just giving the consumer the opportunity to choose makes it easier for the consumer to make a decision. In the example shown below, you will see a few examples of custom finishes that really change the look and style of each. From time-to-time, we will showcase other samples of custom finishes to help your creative juices...



Urbane Collection: Night Table in Fruitwood Finish

Metro Collection: Bedside Chest and Night Table in Two-toned Saratoga and Clear Finish

Newbury Street Collection: Bedside Chest with Two-toned Vintage Black base & Bourbon top

Newbury Street Collection: Night Table with Vintage Black with Bourbon Rub-through

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