Newbury Street is Live and Rolling!

Late last year we began working on a new bedroom collection with award winning designer Blake Tovin. Paul West, Tom Halvorsen (VP Sales & Marketing) and Blake set in motion the plans to produce a bedroom collection with a 'Neo-Classical' style that would be appealing to both transitional and contemporary consumers.

As ideas were underway, we began to research popular venues where there was an eclectic mix of both old and new in play. The ideal reference would not only have great historical significance but would also be in tune with the latest style and trends.

After considerable thought and consideration we found the perfect locale 'in the heart of Boston and nestled in the neigborhood of Back Bay.' To all who know Newbury Street, they may immediately describe it as the place where old meets new, as majestic 19th century 'brownstone' buildings are home to a unique mix of open-air cafes, restaurants and upscale boutiques.

As the style of the collection came into view, complex design intricacies such as the canted posts, continuous moldings and pewter ring and knob hardware were included to mirror those architectual features on Newbury Street. In addition, our finishing department was experimenting with a brand new finish we've called 'Mocha' that would augment the natural beauty of the solid maple construction.

And so, after a long journey with the development of the collection, two High Point Furniture Shows (which helped to pre-sell the collection to many of the better furniture stores accross North America) it is finally being shipped to stores. Here's a peak at the finish process as it took shape. For completed photos of the collection, log on to our website at www.westbrosfurniture.com.