Metro "On Board with Boomers!"

In a recent issue of the 'NHFA Home Furnishings Retailer' magazine, they make some great points about how Baby Boomers (44 million in the US and the oldest turning 63 this year) control 77% of financial assets.
The article talks about how Boomers over the age of 50 and seniors who "created the idea of home as self-expression; the generation that vowed never to get old and stodgy." It is also the group that are looking for smaller, scaled-down furniture for their newly downscaled digs and are not afraid to stay with the marketplace trends.

This article reminded me in particular of the overwhelming success of our Metro collection, which is a transitional, upscale collection that has taken off in popularity and exceeded our sales expectations.

Many within our distribution chain have told us that this success was the obvious result of good styling. However, it seems that the 'boomer' factor may be playing a more important role than first thought.

For those that aren't familiar with the Metro Collection, it is a solid maple group with a dark 'saratoga' finish and polished pewter hardware. It's scale allows it to fit perfectly into smaller spaces so that those who may want that King sized bed but have limited space can do it, since the nightstands/bedside chests are much narrower than what we typically produce.

The NHFA is geared towards furniture retailers, however it is a great source for interesting information, if you're interested- http://www.nhfa.org/

Check out our website for more on Metro and other solid wood furniture we're producing in Canada at http://www.westbrosfurniture.com/



Metro Collection- Upholstered Headboard, Beside Chest